An effective plan to grow an e-commerce business needs to include many activities spanning customer acquisition, conversion and retention. To achieve these aims, you need a clear digital marketing plan that examines your company's current performance and creates a roadmap for future improvements.
That's why we've created this example plan - so you can see what areas to consider, how to benchmark your success against competitors, and growth opportunities your company may be missing. You can use this plan as a template for your own, substituting our example information with your own to create a detailed, actionable plan to share with stakeholders.
This example marketing plan has been created to help marketing and digital marketing managers write an investment proposal to deliver to CEOs, directors, or other senior stakeholders in their e-commerce/retail company. Employees of all levels will also benefit from reading the plan as it will show them the level of detail and structure plans should use so that others can work towards a uniform vision.
This plan uses Mallards, a British women’s clothing retailer, as an example company to structure a digital marketing plan and is structured into the following sections:
Sarah Lindley
Sarah Lindley, Managing Director at The Yorkshire Marketing Agency, is an award-winning Chartered Marketer. Sarah holds over 10 years’ experience in implementing results-driven marketing and communications strategies, plans, and campaigns.
Professional Membership is required
Access this resource now
Professional members get full access to this and other resources in the E-commerce/retail Toolkit.
Learn more about Professional membership Already a Professional member? Login here
The Digital marketing plan example for an e-commerce/retail company is included in the
Business members can access this and 216 other guides and templates in this toolkit
. or take a look at the other Guides and Templates in this Toolkit
Free membership
Business membership
Business membership
Business membership
Business membership
Business membership
Business membership
Business membership
Business membership
Business membership
Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?
. plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.
Get better results
"A goldmine of digital information on digital marketing that can help you get better results"
Digital Marketing CoE Leader
Make your job easier
"I'd recommend signing up to Smart Insights for a suite of useful tools
from planning templates to strategy docs and a variety of other guides to make your job easier."
It's my digital marketing go-to Bible Tenfold improvements in digital marketing results."
